Digital Marketing Program Features
The Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. In scenario-based coursework, students will create and apply digital marketing strategies that reflect real-world situations. Topics will include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. All students will graduate with a professional portfolio, and students enrolled in the Associate of Applied Science degree program will participate in an internship/capstone course while completing 26 hours of general education.